Experiential
HIGHER ORDER
Immersive culinary adventure.
An unmissable immersive dining experience, featuring a tasting menu by Scott Pickett of Longrain, Matilda and Estelle.
A multi-sensory experience of design, performance and food, Higher Order takes you deep into another realm where scent, sound and taste merge in an Asiatic-inspired culinary hallucination.
Not your usual dinner party, Higher Order extends far beyond the commonplace and veers into the fantastical where Pickett’s menu is complemented by an ethereal world of immersive design, art, performance, lighting, installations and signature cocktails for extraordinary nights of gustatory brilliance and ceremony.
Restaurateur and chef Scott Pickett, the culinary master behind Longrain, Matilda, Estelle, Chancery Lane, Le Shoppe, Pastore and Pickett’s Deli, will take Melburnians on a once-in-a-lifetime gastronomic adventure at STH BNK By Beulah’s Hanover House.
A glorious collision of dining, futuristic design and theatrical performance, Higher Order is not your usual dinner party; diners will be treated to an evocative and multi-sensory dining experience that merges scent, sound and taste into an unmissable culinary hallucination.
Partners and alignments
STH BNK By Beulah, Melbourne BMW, Melbourne Mini Garage, KONE, e&s, Mountain, Asahi, Frank Green, The Hidden Sea, Sproutix, SP/Events, DANN event hire, Rob Dolan, Anther.
Contributing artists
Studio John Fish, Born in a Taxi, Cineart, District Agency.
Media Partner
IMAGINARIA
FEED THE IMAGINATION IN A PLACE OF LIGHT, SOUND & WONDER.
Located in the heart of Melbourne is a new form of immersive play where imagination and technology collide to create a stunning audio-visual play experience from the future. Enjoy the different installations at your own pace, take an hour long to deeply engage with the experience or a simple 15 minute stroll – either way, we’d welcome you to experience an immersive experience unlike any other.
PART GAME. PART GALLERY. PART JOURNEY.
Immerse yourself in shimmering light sculptures and vast architectural inflatables. Enter the interactive cave or the multi-dimensional light maze. Step inside a giant infinity bubble or pass through a black hole hovering in space.
Imagined by:
Creative Director: Nick Ennis
Producer: Lucy & Nick Ennis / Loose Collective
Touring & Operations Partner: Unique Attractions
Project Architect: Victoria Punturere
Sculptural design : Steve Howden
Audiovisual team: Projection Teknik & Joli.vision
Physical installation design: Freddy Osler
Branding & Website : Brands to Life
SENSORY UNDERGROUND
Immersive dining experience set 25 years in the future.
Loose collective developed the business model, creative concept, branding, graphic design and uniforms as well as programming the musical content and project delivery of the Sensory Underground. The sell out event of 3,500 tickets over four weeks attracted incredible press coverage and a digital storm on Instagram under the hash tag #sensoryunderground. The immersive dining experience was located in an unused underground concrete warehouse that was accessed via the end of train platform13 at Flinders St. Guests were ushered through the secret door via an aroma sauna that was paired with the entry cocktail before being seated.
Each course was announced via a digital Maitre’D. The room design, table setting and food offer all observed future trends. The menu was carefully curated by Tokyo Tina and explored ideas around alternative proteins, radical sustainability, 3D printed food and the central theme of ‘waste nothing’ where we supplied an edible plate for main course. The ambient soundtrack was programmed to perfectly match a range of digital artworks by lauded local and international audio and visual artists.
Partners and alignments
The NGV, Tokyo Tina, Asahi, Innocent Bystander, Urban List, Air Aroma,
Abbe, CVA, Visit Victoria, White Night
Contributing Artists
Kit Webster, Paul Findlay, Eugene Perepletchikov, Georgia Nowak,
Phoria, Studio SPGD, David Stenbeck, Evelyn Bencicovia, Ryan Foote